Market research

We tryed to use a range of media such as facebook, twitter and text messaging.
The best response we got was from Text messaging, suggesting that our target audience of 16-22 year olds are more intractable through there phones. This research could help with how we attempt to market our documentary and try to appeal our documentary to them.
The questions we asked:

1. What kind of magazines do you read and why?
2. Do you listen to the radio?, if so, which station and how much?
3. Do you watch documentaries? do you like them? if so, why?

The Results we received:

1)

• Glamour and InStyle for the fashion and lifestyle content
•     OK magazine for the celebrity gossip and endorsement
•     OK and Look for the gossip
•     Look for the gossip and daily advice
•     Kerrang and RockSound for music updates and tour dates
•     Cosmo for the sex chat
•     Look and OK for a break from text books
•     Fashion for the clothes
•     Fashion and Look to be nosey at fashion and celebrity life
•     Rock magazines cause i like them
•     Signwave helps me with my job
•     Mountain biking and orienteering
• 4 replies said they didn't listen to the radio

2)

•  Choice FM all day everyday
•     Heart or Xfm all the time at home
•     Xfm all the time
•     Cam Fm and Kerrang whenever I can
•     Capital in the car
•     Capital all the time
•     Planet Rock in the car
•     Capital and heart fro 1-2hrs a day
•     Changes the station depending on the song
•     Capital in the car
•     Kiss 100 in the car
•     BBC radio 1 or Choice because i like them
•     Capital Fm all the time
•     Absolute radio 8-5 Mon-Fri
•     Kiss all the time
•     Radio 1 whilst I revise

3)

•  Yes occasionally for the real life and wild life stories
•     No because they don't interest me
•     Yes only about Doctors and people survival stories
•     Not really, prefer comedies
•     Yes I watch Science ones
•     No because i don't really watch TV
•     No because they are boring
•     Yes but only the animal ones
•     Yes, some depends on the topic, mostly sports
•     Sometimes, if they are interesting like nature ones
•     No i dont have the time
•     No i dont have the patience to sit through a film in one go
•     National Geographic, animal Documentaries in other words
•     No because they are boring
•     Yes because they have penguins in them
•     Not really but its rare that i find one that i like

New camera Techniques

My attempt at 'Bokeh shapes'. Once i perfect the art of this, I hope to include it in the documentary as transitions between show, to connote some sort of a journey to the viewer.

This is the video i got the idea from....

Checklist

Wednesday 12th December 2012

Alex & Andrew - Period 2, 3 & 4:

• Finalise fonts to be used for the credits
• Look over current footage
• Decide what footage to be used and what to be removed
• Decide remainder of footage that needs to be shot

Thursday 13th December 2012

All - Period 2 & 7:

• Organise main questions on paper to create documentary template
• Work out a solid progression for the documentary

Monday 17th December 2012

Andrew, Anthony & Alex - Period 2

• Conduct and film focus group

Tuesday 18th December 2012

All - Period 1

• Complete rough edit of footage with blanks (Alex)
• Create a list of what we need Ruth to record in Africa over holidays

Thursday 24th January 2013

All - Period 2 & Period 7

• Review Ruth's footage
• Fill in the blanks with Ruth's footage
• Record voice-over

Filming

Tuesday 18th December 2012 

Crew members: Andrew (director)/ Anthony (Camera-man)/ Alex (sound guy/editor)
Props: White board
Shot list: medium shot/ medium close up
Time: around 10:00 onwards

We are recording a log of our views on the footage we expect to get back from africa in the new year. This is an individual log of each one of us so we see the difference in opinions

New Direction

These are some photo's from the planning we did for the new direction we are taking on our documentary...

New Direction

After reviewing our failures and things we needed to do better, as a group we decided to make some changes to the direction of our documentary. It's not a completely different documentary however we have decided to use some special opportunies give to use to make a documentary with alot of depth.

The Journey- Treatment

Research into Focus Groups

This is research a member of our class done, it sums up what we use focus groups for.

Evaluation of our performance

Our Mistakes

• miscommunication
• lack of care for our documentary
• understanding what we wanted from our documentary
• not following the treatment
• different people in the group wanting different things

Support and advise before shooting:

•  research
• create a list
• write a "shooting script"
• get creative

Support and advise after shooting is complete:

• log your tapes- log and categorise the pieces in the puzzle
• review the BIG picture- main element
• create scenes
• build a roller coaster- powerful moment in my documentary
• villain/hero- person, thing or event
• Beginning, Middle and End
• the ending start strong - core message, create curiosity
• what's in the middle
• script template

Decisions made

General Studies
From researching on the internet we found help on www.desktop-documentaries.com which we basically took what we found relevant and helpful for us in our current situation. WE debated as a group over ideas from this source and made decisions on what we will use and when.

1. Film building block first, which in our case is the questions that are the base of our documentary. We need to make sure we have the footage of the story we want first, then get additional footage to support it.
2. Analyse footage we currently have. By doing this we can have a common view of the path of our documentary and see if their are any links we wish to follow based on the footage we already have (this links to the research on 'unscripted documentary') 
3. Using a Mic at all time. This will allow a continuity in audio for our documentary which should help to add a serious tone to it. 
4. Grab audience attention straight away. This links in with the pace we edit at, grabbing the audience attention straight away will help to market the documentary.