Radio ad process

 

 
(Used another persons account to upload this Prezi)

1st Draft of The Pursuit

This is the 1st draft of our documentary....

As it's the 1st draft I have highlighted problem which need to be addressed...

• The subtitles - They happen to fast which makes it difficult to see
• No voiceover recorded - This needs to be done well in final draft as it tells the story
• Audio levels - The sync in audio levels need to be better through out the documentary e.g when the music comes in.
• selection of shots - the shot selection needs more thought to piece the story together
• The colour balance - This will be done once the final project is exported, it will give it a sharp look and help to make the project stand out, look professional and attract the viewer

Focus Group research

	Advert 1	Advert 2	Advert 3
How does this ad make you feel?	Hopeful, inspired, happy, calm, intrigued	Enticed, want to find out more, intrigued	Confused, adventurous, bland
What do you think about this ad?	Powerful, simple, sharp	Mysterious, straightforward, gripping	Mysterious, rushed, magical
What do you think this ad is for?	Boring channel 4 documentary, BBC drama, parkour, educational documentary	Magic show (like Derren Brown), soap, documentary, winning	Channel 4 documentary, mystical show (like Mystic Meg/Merlin)
Would you watch this?	Yes – to see what it’s about Yes – but wouldn’t go out of my way to watch it No – not interested in documentaries	Maybe – to see what it’s about Yes – just to see what it is Yes – seems interesting	Yes – give it a go Yes – watch the start to see what it’s about Yes – I am curious
If you could change one element in this ad, what would it be?	The positioning of the text Alignment of the text Make ‘4’ sign more realistic and visible	Positioning of text Too much going on – make keyhole clearer Light is too bright Word “Secret” to “key”	The font – it’s too basic Text positioning Alignment

Based on their response, a new ad will be made which has all the suggestions of how to make our ad better.



Advert 1



Advert 2



Advert 3

Half Term Review

During half term we had to reshoot some things that needed to be added to our documentary either because the sound wasn't good or the footage was really shaky. We as a group then decided what day and time was great so that we could get new footage. We then decided to film some London landmarks on Wednesday 17th February at 4:00pm meeting at Liverpool Street. On this day we also decided to do our ad shots as well and I had to take charge because it was my initial idea which I thought was good for our documentary. At the time that we met up a sunset was occurring so the lighting was really beautiful but we was running against time so he had to walk a little fast in order to get to the Gherkin . Once we got to the Gherkin there were a lot of things occurring around it such as building sites and cranes that we then had to decide to take pictures of a different landmark which was the Shard. Along the way we passed Southwark Bridge and we were able to get a great view of the sunset against another bridge that we decided to film to benefit our documentary. We also came across a boat coming with a large amount of passengers passing our bridge which we also filmed as another transition shot moving from one clip to another. I unfortunately had to leave a little early because I had other arrangements which I had organised previously.


On the following day we then needed to meet up at Springfield Park in order to film our interview with Jackie. We were meant to meet up at 1:30 but unfortunately some of us were running a little late and unfortunately one team member couldn’t make it. On this particular day the weather wasn’t really on our side because it was extremely cold. We met up at the café where then began to set up and then told Jackie what was going to happen. Because we didn’t have a tripod Andrew had to have a steady hand. During the interview there was a lot of noise occurring so we had to reshoot the interview so that we could Jackie more clearly. After finishing the interview we then began to film stuff which we would then use as segways such as when she would talk about her café we then had something to show her making something to make the documentary more interesting and were able to see her at work. Once we were done we then decided to film another initial ad which was the keyhole and we began to look for keyholes which we thought would enhance our ad and make it more interesting.

Young and Rubicam theory

Advertising - Seven Kinds of People by

This research really helped to specifically find our what type of person we we're aiming our advertising campaign at. We found that making a documentary about success and culture would best appeal to:

1. The Reformer - core need: Enlightenment - Value independent judgement and stereotypically intellectual.

 The Reformer will be our primary target audience as they are most likely to feel enlightened when wathcing our documentary. We want people to make their own conclusion and take what is relevant to them once seeing your documentary and the Reformer is a independent person, meaning they fit our description. Linking this with our market research we expect our target market to be 18-28 years of age as they are seen as independent individuals. In relation to Maslows hierarchy of needs we are trying to challenge the customers self actualisation, so the people who watch our film need to have core needs such as security in their life's, this is why other categories of people (Y&R) like 'The Struggler' wouldn't be likely to benefit from our documentary.

Exam board vs Research

What do you think of the exam board's decision to limit your ancillary tasks to newspaper ads and radio ads? (150 words)

The limiting of what we can use to advertise our documentary has meant we are limited in putting our advertising product “in front of interested, affluent and driven audiences” (documentaryfilms.net).  This means that the exam board’s decision will limit where our ads can go and, to an extent, which audiences we are able to target.

The advice taken from desktopdocumentaries.com suggests that at the very least we should conduct a social media page, i.e. Facebook, which is free and gives online presence to interact with audience and create anticipation for our film.  By following the exam boards decision of limiting our methods, it makes it more difficult to gather research on audiences’ response to the method we choose to use.

As we believe the exam board expects us to have a low budget and use basic equipment, it makes it difficult for us to successfully target our deeply researched audiences by using the methods they have given us as the online presence of our audience means the methods we could have used are cheaper and more beneficial for film makers in our situation. 

Advantages/Disadvantages of analogue/online research..

Filming

Tuesday 18th December 2012 

Crew members: Andrew (director)/ Anthony (Camera-man)/ Alex (sound guy/editor)
Props: White board
Shot list: medium shot/ medium close up
Time: around 10:00 onwards

We are recording a log of our views on the footage we expect to get back from africa in the new year. This is an individual log of each one of us so we see the difference in opinions

Evaluation of our performance

Our Mistakes

• miscommunication
• lack of care for our documentary
• understanding what we wanted from our documentary
• not following the treatment
• different people in the group wanting different things

Support and advise before shooting:

•  research
• create a list
• write a "shooting script"
• get creative

Support and advise after shooting is complete:

• log your tapes- log and categorise the pieces in the puzzle
• review the BIG picture- main element
• create scenes
• build a roller coaster- powerful moment in my documentary
• villain/hero- person, thing or event
• Beginning, Middle and End
• the ending start strong - core message, create curiosity
• what's in the middle
• script template

Decisions made

General Studies
From researching on the internet we found help on www.desktop-documentaries.com which we basically took what we found relevant and helpful for us in our current situation. WE debated as a group over ideas from this source and made decisions on what we will use and when.

1. Film building block first, which in our case is the questions that are the base of our documentary. We need to make sure we have the footage of the story we want first, then get additional footage to support it.
2. Analyse footage we currently have. By doing this we can have a common view of the path of our documentary and see if their are any links we wish to follow based on the footage we already have (this links to the research on 'unscripted documentary') 
3. Using a Mic at all time. This will allow a continuity in audio for our documentary which should help to add a serious tone to it. 
4. Grab audience attention straight away. This links in with the pace we edit at, grabbing the audience attention straight away will help to market the documentary.

Shot list/Interview Techniques

 

This is the storyboard/shot list for our interview on Sunday 18th. If all goes to plan we should have some good footage. The plan is to ask the interviewee and number of questions, some we have no intention of using in our documentary however this allows our subject to get comfortable with the camera and hopefully means we can get a meaningful response when we get into the slightly personal questions which we intend to use. This is reflected in the shot list as we use long shot to give the view a sense of the 'sucessful' surroundings our subject is in and also to let the subject get comfortable with the camera.

 

This sort of interview style, particularly with the questions asked I noticed while watching Piers Morgan's life story's. He uses generic questions to make the subject comfortable before asking personal questions which he is trying to invoke emotion from. This technique is particularly helpful to me and I intend on using this technique in our interviews.

 

 

 Skip to 1min

Evaluation so far

Not enough key footage of subjectWe are lacking footage involving the main subject of our documentary. However footage we do have includes establishing shots, interviews and any other footage involving the public, is complete. This means we have to step up our filming schedule and get key material first.

Recording stopped automatically

This is a camera error which has continuously affected footage as the camera (Canon 550D) would stop recording at random points when filming important footage, such as interviews. I have conducted research and I believe the error message may have something to do with the memory card and, to resolve the issue, formatting the memory card is necessary when it is put back into the camera. Searching on youtube for further answers this video helped and confirmed it was a memory card issue.


(This is a different model of the Canon 550D Camera we are using*)

Landscape/portrait camera work

Unfortunately some footage was filmed with the camera positioned incorrectly and it cannot be rotated without a loss of quality, therefore we will be recording the necessary footage again on Sunday 18th November. This is down to miscommunication between me and the cameraman.

Miscommunication/timing

Some miscommunication occurred before our production schedule was accurate and complete which meant footage was not taken as I (Director) and individuals involved with camera work were not in the same place at the same time. This has had a negative impact because we have had to extend our period to film. This further enforces the need for a production schedule as all members of the crew know where to be, when and what needs to be film.

Developing an understanding of documentary (what we want)We are beginning to develop an understanding of the direction we want our documentary to go in to ensure we succeed in portraying the message of it. The shape and direction of our documentary has changed with more information we gather such as 'filming an unscripted documentary'. This means our documentary may move away from our treatment.

Time to Film

It's that time to get the ball rolling our filming schedule. It's hard to get a set schedule of what days we will be filming on exactly with a documentary, especially when we have to arrange interviews with 'successful' individuals, who have busy schedules as you would assume. To make sure me and my team are extra clear when we can film and what we need to film to for fill our objectives. To do this we will be using Celtex again this year, as we found it useful and effective to be organised. Filming has started and the schedule should be up soon

The Ali G Method

How does he get these important people to respond to silly questions?

Watch this....

Ethical Issues

STRONGLY AGREE

1) Documentaries represent someones version of the truth

2)Documentaries shape the truth

3)raw archive footage is more truthful than staged scenes

4) Documentaries are more truthful than fiction

5) Documentaries capture the truth

STRONGLY DISAGREE

 

These are statements are different ethical issues which we had a discussion about today.

 

Verisimilitude: Having an appearance of being true or real

Questions about Regulation

Who regulates the media?

1   There are several different bodies that regulate the media in the UK. Different bodies focus on specific area’s of the media, for example: PCC (Press Complaints Commission), which was set up by newspaper bodies.  Other bodies such as the ITC (Independent Television Commission) deal with the regulation of private television.

Why does the media needs regulating?

2.   Media needs regulation to establish a level playing ground. The regulation of media insures that all media institutions, big or small stick to a set of rules and boundaries. Regulation also insures that the public are protected from the money hungry campaigns media institutions use to get the public to spend their hard earned money on needless products.

Should media texts be subject to censorship?

3.   http://www.youtube.com/watch?v=_0AZH5641LM So I watched this clip and the guy at 1:40 hits the nail on the head. This seems to be just another one of those things that we could argue about forever but if media text does become subject to censorship then where will things end. It would pretty much go against the whole free speech rule, so I guess it comes down to a moral issue. As human we should have a form of censorship ourselves and know what’s morally right/acceptable to say.

What are the key issues relating to media influence (Uses and Gratification Theory, Desensitisation, Cultural Regulation), and how might they have affected you?

4.   

Is the public protected or hindered by media regulation?


5.   Different people will have different opinions to this question, however the fact that people may interpret different things from ads from the media, so whats regulated may be an inaccurate estimate of what the public need to be protected from. So personally I think the public is currently hindered by the regulation of media. I think the public should be able to make their own judgments on what the rules should be for media that is regulated.


What is the moral responsibility of a media institution?


6.   Unfortunately the moral responsibility doesn’t seem to exist. The point of media institutions is to make money and a lot of it, and that all means they will do whatever is necessary to make as much money as possible (as long as it’s meets regulation guidelines of course). Morally they should present a truthful reflection of their product but then nobody would eat MacDonald’s would they.  

Louis Theroux: America's most hated family...

Ah the beloved loop hole, you've got to love it, the trick is you never admit it's wrong or 'sinful' and your cool to be in the crazy church as long as you want. As we see at 47 min into this documentary, this girl clearly has a connection with this dutch fellow but according to her its not a connection, simply a way to preach the bottom line however the Dutch guy seems to be different from all the other sinners she's come across? She sends him chocolates? but he's still a sinner and is going to hell right? I think Louis has struck gold, he See's her vulnerability and attacks (on a human level of course). She clearly has feelings for this guy, the constant gifts, keeping in touch, It's like she's kind of experiencing the big wide sinful world while being in the comfort of her church. The fact is although these people think that they are different (which they are), they are humans and will have felt human emotions which go against their belief. For this girl it seems to be love, and she seems stunned when Louis hit the nail on the head and discovered the loop hole she has (notice how the family jump in to protect her).