What do you think of the exam board's decision to limit your ancillary tasks to newspaper ads and radio ads? (150 words)
The limiting of what we can use to advertise our documentary has meant we are limited in putting our advertising product “in front of interested, affluent and driven audiences” (documentaryfilms.net). This means that the exam board’s decision will limit where our ads can go and, to an extent, which audiences we are able to target.
The limiting of what we can use to advertise our documentary has meant we are limited in putting our advertising product “in front of interested, affluent and driven audiences” (documentaryfilms.net). This means that the exam board’s decision will limit where our ads can go and, to an extent, which audiences we are able to target.
The advice taken from desktopdocumentaries.com suggests that at the very least we should conduct a social media page, i.e. Facebook, which is free and gives online presence to interact with audience and create anticipation for our film. By following the exam boards decision of limiting our methods, it makes it more difficult to gather research on audiences’ response to the method we choose to use.
As we believe the exam board expects us to have a low budget and use basic equipment, it makes it difficult for us to successfully target our deeply researched audiences by using the methods they have given us as the online presence of our audience means the methods we could have used are cheaper and more beneficial for film makers in our situation.
Advantages/Disadvantages of analogue/online research..
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