12 types of advertising

1. The demo
2. The problem
3. Symbolise the probem
4. Symbolise the benefit
5. Comparison
6. Exemplary story
7. Benefit causes story
8. Testimoial
9. Ongoing character or celebrity
10. Associated user imagery
11. Unique personality property
12. Parody or borrowed format

When developing a brief for our ad campaign we looked into the different types of advertising methods. All of the methods above have their own way of positioning the viewer in order to grab their attention which can link to Young and Rubican's '7 kind of people' theory as these ad types aim to reach a specific person out of the 7 e.g. The demo for The Struggler.