Advert 1
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Advert 2
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Advert 3
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How does this ad make you feel?
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Hopeful, inspired, happy, calm, intrigued
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Enticed, want to find out more, intrigued
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Confused, adventurous, bland
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What do you think about this ad?
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Powerful, simple, sharp
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Mysterious, straightforward, gripping
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Mysterious, rushed, magical
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What do you think this ad is for?
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Boring channel 4 documentary, BBC drama, parkour, educational documentary
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Magic show (like Derren Brown), soap, documentary, winning
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Channel 4 documentary, mystical show (like Mystic Meg/Merlin)
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Would you watch this?
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Yes – to see what it’s about
Yes – but wouldn’t go out of my way to watch it No – not interested in documentaries |
Maybe – to see what it’s about
Yes – just to see what it is Yes – seems interesting |
Yes – give it a go
Yes – watch the start to see what it’s about
Yes – I am curious
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If you could change one element in this ad,
what would it be? |
The positioning of the text
Alignment of the text
Make ‘4’ sign more realistic and visible
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Positioning of text
Too much going on – make keyhole clearer
Light is too bright
Word “Secret” to “key”
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The font – it’s too basic
Text positioning
Alignment
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Based on their response, a new ad will be made which has all the suggestions of how to make our ad better.
Advert 1
Advert 2
Advert 3
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