After taking into consideration all the input from our focus groups and looking at what poster best suited our brief we created a improved version of our poster. Using help from a Photoshop expert we were able to produce the image we imagined which is a huge bonus.
Our brief was to have a secretive, mature tone as we want to target The Reformer (Young & Rubicam). This particular poster ad meets this purpose much better than poster ad number 1 (left) which is why it was chosen over it. We listen to the feedback we receive and changed the Channel 4 sign to make it blend in better with the image and make it look more natural, it's almost as if the Channel 4 logo is actually on the door. We also made the area around the Channel 4 logo brighter/highlighted in order to draw attention to it, the same was done to the Keyhole which was also a suggestion from are focus group feedback, this helps draw attention to the keyhole and makes it look inviting and attainable. Other changes made were making the text all vertically in line with each other, changing the size of the font and the placement of the text to the bottom left. We kept the style of the font as it has a city skyline cut-out (in black) which helps to give a clue to what are Documentary is about and where it is set, we kept it small so it doesn't give to much away. We also kept the slogan in the bottom right as it is a convention of most Newspaper ads. The differences are clear in comparison with the previous version...
Our brief was to have a secretive, mature tone as we want to target The Reformer (Young & Rubicam). This particular poster ad meets this purpose much better than poster ad number 1 (left) which is why it was chosen over it. We listen to the feedback we receive and changed the Channel 4 sign to make it blend in better with the image and make it look more natural, it's almost as if the Channel 4 logo is actually on the door. We also made the area around the Channel 4 logo brighter/highlighted in order to draw attention to it, the same was done to the Keyhole which was also a suggestion from are focus group feedback, this helps draw attention to the keyhole and makes it look inviting and attainable. Other changes made were making the text all vertically in line with each other, changing the size of the font and the placement of the text to the bottom left. We kept the style of the font as it has a city skyline cut-out (in black) which helps to give a clue to what are Documentary is about and where it is set, we kept it small so it doesn't give to much away. We also kept the slogan in the bottom right as it is a convention of most Newspaper ads. The differences are clear in comparison with the previous version... 
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