Question 4

Question 3 Part 2

As well as specific audience feedback from focus groups, through out the process feedback has influenced the decisions we make. From Teacher feedback to evaluating our own performances, they all impacted the next step taken in the process of creating a documentary. A specific example would be our first initial idea for the documentary which we found out didn't work as it lacked structure and narrative so we came up with a new concept (shown by the new treatment).



Evaluating our own work allowed us to make changes to the way we approached the next phase of the process, highlighting miscommunication errors lead to creating call sheets to ensure we all were on the same page. Asking people their opinions on documentary's, what they watch, what they would want to watch and when, helped to shape the idea and our narrative of having a documentary that can relate to you people and people of a older demographic.

Question 3

What have you learned from your audience feedback?

Audience feedback




Response to Audience feedback



Radio Ad feedback



This is just a small sample of our target market. Having a small intimate feedback session with a few people allowed to have a more in depth feedback from our audience. Larger feedback has been conducted and evidence is on the blog.

Question 2

How effective is the combination of your main product and ancillary texts?

Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products? 







































Andrew Adedipe - Q1

download / iron dj

Music Permission

We were aloud to use this track through youtube's permission service. This allowed use top use the music while having advertisement of it on the youtube page, avoiding any copyright issues.

Final Documentary: The Pursuit

Obtaining archive footage

We asked permission of the youtube uploader for their documentary which we use a small clip of as archive footage in are documentary.

Radio ad process

 

 
(Used another persons account to upload this Prezi)

The Pursuit Radio Ad

1st Draft of The Pursuit

This is the 1st draft of our documentary....

As it's the 1st draft I have highlighted problem which need to be addressed...

• The subtitles - They happen to fast which makes it difficult to see
• No voiceover recorded - This needs to be done well in final draft as it tells the story
• Audio levels - The sync in audio levels need to be better through out the documentary e.g when the music comes in.
• selection of shots - the shot selection needs more thought to piece the story together
• The colour balance - This will be done once the final project is exported, it will give it a sharp look and help to make the project stand out, look professional and attract the viewer

New Updated Voiceover

After looking at the draft of our documentary and analysing things that needed improving, one of these was the voiceover and the quality of the voiceover recording. As the voiceover is the key element in of our documentary which tells the story and helps to show the process, it is important that the voiceover stands out above the footage behind it. This is the updated script:

Final Ad Poster

After taking into consideration all the input from our focus groups and looking at what poster best suited our brief we created a improved version of our poster. Using help from a Photoshop expert we were able to produce the image we imagined which is a huge bonus.


Our brief was to have a secretive, mature tone as we want to target The Reformer (Young & Rubicam). This particular poster ad meets this purpose much better than poster ad number 1 (left) which is why it was chosen over it. We listen to the feedback we receive and changed the Channel 4 sign to make it blend in better with the image and make it look more natural, it's almost as if the Channel 4 logo is actually on the door. We also made the area around the Channel 4 logo brighter/highlighted in order to draw attention to it, the same was done to the Keyhole which was also a suggestion from are focus group feedback, this helps draw attention to the keyhole and makes it look inviting and attainable. Other changes made were making the text all vertically in line with each other, changing the size of the font and the placement of the text to the bottom left. We kept the style of the font as it has a city skyline cut-out (in black) which helps to give a clue to what are Documentary is about and where it is set, we kept it small so it doesn't give to much away. We also kept the slogan in the bottom right as it is a convention of most Newspaper ads. The differences are clear in comparison with the previous version...

Radio ad examples

These all show the conventions that I researched on Radio ads e.g. Sfx, 30+ sec duration, Voiceover...

Radio Conventions

This is some research conducted on radio conventions as prep for our Radio ad campaign.




Other research I found out was :

• Ad duration is usually between 30seconds and 2 minutes 
• Most use SFX such as Reverb, Delay and Compression 
• Use of extracts of the documentary 
• Voiceover used 

Voiceover 1st Draft

Voiceover.




Our Journey takes us to Africa, (Pause)

Congo, Kenseisha (stop)

Home to 4 million people. (pause) Nearly 900,000 of which are considered poor.

Only 39% of 15-24 year old males attend further education.

We decided to find out the views of Aristole, a young man with big dream.



London (stop)

The economic hub of the world. Many travel here in search of fulfilment.

Is London really the place of dreams?

We ask a local café owner her opinion.



Does our surroundings really dictate how likely we are to be successful. Does living in a place full of opportunity make it easier? (stop)

Or does it come down to the passion and desire within to succeed.

Focus Group research

	Advert 1	Advert 2	Advert 3
How does this ad make you feel?	Hopeful, inspired, happy, calm, intrigued	Enticed, want to find out more, intrigued	Confused, adventurous, bland
What do you think about this ad?	Powerful, simple, sharp	Mysterious, straightforward, gripping	Mysterious, rushed, magical
What do you think this ad is for?	Boring channel 4 documentary, BBC drama, parkour, educational documentary	Magic show (like Derren Brown), soap, documentary, winning	Channel 4 documentary, mystical show (like Mystic Meg/Merlin)
Would you watch this?	Yes – to see what it’s about Yes – but wouldn’t go out of my way to watch it No – not interested in documentaries	Maybe – to see what it’s about Yes – just to see what it is Yes – seems interesting	Yes – give it a go Yes – watch the start to see what it’s about Yes – I am curious
If you could change one element in this ad, what would it be?	The positioning of the text Alignment of the text Make ‘4’ sign more realistic and visible	Positioning of text Too much going on – make keyhole clearer Light is too bright Word “Secret” to “key”	The font – it’s too basic Text positioning Alignment

Based on their response, a new ad will be made which has all the suggestions of how to make our ad better.



Advert 1



Advert 2



Advert 3

Font Research

These fonts all display element of mysteriousness and connote a journey. However the 4th picture best suits our documentary as it has a cutout skyline of London in it which help to show the possible attainability of our main characters dream.

Poster Analysis

I analysed a poster od a documentary for channel 4...

Half Term Review

During half term we had to reshoot some things that needed to be added to our documentary either because the sound wasn't good or the footage was really shaky. We as a group then decided what day and time was great so that we could get new footage. We then decided to film some London landmarks on Wednesday 17th February at 4:00pm meeting at Liverpool Street. On this day we also decided to do our ad shots as well and I had to take charge because it was my initial idea which I thought was good for our documentary. At the time that we met up a sunset was occurring so the lighting was really beautiful but we was running against time so he had to walk a little fast in order to get to the Gherkin . Once we got to the Gherkin there were a lot of things occurring around it such as building sites and cranes that we then had to decide to take pictures of a different landmark which was the Shard. Along the way we passed Southwark Bridge and we were able to get a great view of the sunset against another bridge that we decided to film to benefit our documentary. We also came across a boat coming with a large amount of passengers passing our bridge which we also filmed as another transition shot moving from one clip to another. I unfortunately had to leave a little early because I had other arrangements which I had organised previously.


On the following day we then needed to meet up at Springfield Park in order to film our interview with Jackie. We were meant to meet up at 1:30 but unfortunately some of us were running a little late and unfortunately one team member couldn’t make it. On this particular day the weather wasn’t really on our side because it was extremely cold. We met up at the café where then began to set up and then told Jackie what was going to happen. Because we didn’t have a tripod Andrew had to have a steady hand. During the interview there was a lot of noise occurring so we had to reshoot the interview so that we could Jackie more clearly. After finishing the interview we then began to film stuff which we would then use as segways such as when she would talk about her café we then had something to show her making something to make the documentary more interesting and were able to see her at work. Once we were done we then decided to film another initial ad which was the keyhole and we began to look for keyholes which we thought would enhance our ad and make it more interesting.